QNET Launches Anti-Scam Campaign to Combat Fraud and Brand Misrepresentation in Ghana

QNET, a renowned lifestyle and wellness-focused direct selling company, has unveiled its “QNET against Scams” campaign in Ghana.

The six-month intensive campaign initiative aims to educate the public and increase media awareness about fraudulent activities misusing the QNET brand.

The campaign will leverage various channels, including television, radio, online news portals, social media, print media, and billboards across Ghana.

Speaking at the Media Launching in Accra on Wednesday, August 7, 2024, Ms. Ramya Chandrasekaran, Chief Communications Officer for the QI Group, QNET’s parent company, said despite the company ongoing efforts, misconceptions about QNET persist in Ghana.

According to her, “Unauthorized individuals have exploited our brand name for illegal activities, deceiving people with false promises of jobs or travel opportunities abroad. Our campaign aims to aggressively combat this issue through public education.”

Ms. Chandrasekaran outlined the campaign’s primary objectives to include raise public awareness about QNET’s legitimate business operations, educate individuals on identifying and avoiding scams that misrepresent QNET, collaborate with law enforcement and government agencies to prosecute offenders and to reinforce QNET’s commitment to transparency and ethical business practices.

“QNET is about empowerment, not exploitation! And we are fighting back against these scams,” she added.

**Ms. Ramya Chandrasekaran, Chief Communications Officer for the QI Group**

The “QNET against Scams” campaign she said would focus on key regions, including Greater Accra, Ashanti, Eastern, Western, Ahafo, Volta, Northern, and Bono.

“The “QNET against Scams” campaign is a comprehensive 360-degree public education and media awareness initiative that will be rolled out across Ghana, focusing on regions such as Greater Accra, Ashanti, Eastern, Western, Ahafo, Volta, Northern, and Bono.

“Over the next six months, this campaign will be disseminated through major media networks, including television, radio, online news portals, print, and out-of-home channels like billboards. We are committed to educating and warning the public about the misuse of our name and ensuring that everyone understands that QNET does not condone any form of fraudulent activity,” she explained.

Ms Chandrasekaran therefore urged the public to actively participate in the campaign by reporting any suspicious activities falsely representing the company.

Col. Rashid Salifu, Managing Director of Bosumtwi Industries, emphasized the need for collective action:

“We must unite to fight against scammers defrauding innocent Ghanaians. Awareness is our most powerful tool in this battle, ” he said.

About QNET

QNET is a prominent lifestyle and wellness company using a direct selling business model to offer a wide selection of exclusive products that enable individuals to embrace a healthier, more balanced life.

Since 1998, QNET’s innovative products and e-commerce-driven business model have helped build a global community of satisfied customers and microentrepreneurs driven by the mission of RYTHM – Raise Yourself to Help Mankind. Popular product brands offered by QNET include the Bernhard H. Mayer range of luxury watches and jewellery, HomePure range of home care products, the Amezcua wellness range, Physio Radiance personal care range, and QVI branded holiday packages.

QNET proudly holds memberships in the Direct Selling Association in several countries, the Hong Kong Health Food Association, the Health Supplements Industry Association of Singapore, and more. QNET is also active in global sports sponsorships, including its role as the official direct selling partner of Manchester City Football Club and the Confederation of African Football (CAF), underscoring its commitment to excellence and global reach.