—Corporate giants rally behind campaign featuring survivors’ stories, wellness activities and fundraising to support three breast cancer patients
JK Industries and its retail wing, Kidsville, will organise a major breast cancer awareness and screening event on Saturday, October 31, 2026, to promote early detection and provide financial support to women battling the disease.
The event, which forms part of the newly launched Pink X campaign, will offer free breast cancer screening, eye checks, and dental examinations. It will also include a range of health, educational, recreational, and wellness activities designed to encourage participation and strengthen public awareness of breast health.
The initiative is being sponsored by GCB and Everything to Anything Paper, with St Michael’s Hospital serving as a partner. Other supporting organisations include Sintex, Melcom, SSNIT, Kos Shipping, Silver Star Autos, Belaqua, Games on Wheels, Latex Foam, Accra City Hotel, Nataraj, Nova Wellness, Nasco, Oyo Afrique and Sunu Assurance.
The organisers say the participation of the sponsors and partners is expected to help expand the campaign’s reach and strengthen its commitment to turning breast cancer awareness into practical support for patients.
Beyond the free medical checks, participants will have access to various activities, including a free spa experience, Sip and Paint, an art corner, a Board of Hope, a Survivors’ Lounge and games for adults and children.
The programme will also feature survivors’ personal stories, a seminar, a panel discussion involving survivors and advocates, and an educational corner to provide information on breast cancer, early detection and the importance of seeking timely medical attention.
A dedicated children’s play arena, balloon float activities and other entertainment attractions are also expected to make the event welcoming to families while encouraging wider community participation.
A major focus of the Pink X campaign is fundraising to support at least three women identified during screening and selected for assistance under the initiative’s survivor support programme. The organisers intend to mobilise contributions from corporate sponsors, partners and other stakeholders to help the beneficiary’s access treatment and navigate the challenges associated with breast cancer care.
Speaking to journalists after the campaign’s launch and awareness event on Saturday, October 10, Solomon Kwabena Agyeman, Operations Manager of Kidsville and Group Digital Manager of JK Industries and Investments in Trade, said the initiative was designed to move beyond awareness creation. It aims to provide direct assistance to women who need treatment.
“We help them after picking them up or flagging them during screening, and we support them throughout their treatment journey. But it is costly,” Mr Agyeman said.
He called on corporate organisations, government institutions and other stakeholders to support the campaign, stressing that sustained collaboration would be necessary to reach more patients.
“We call on all organisations, stakeholders, and government to come on board and support us so that we can reach more women,” he stated.
Mr Agyeman said the organisers hoped to increase the number of women receiving assistance from three annually to six and eventually ten as more partners joined the initiative.
“If today we are taking three, tomorrow we can take six, and the next day we can take even ten. It is about taking action, not just seeing it or creating awareness, which we all know is already there,” he said.
The organisers believe the combination of free screening, survivor engagement, health education, wellness activities and fundraising will encourage more people to prioritise their health while helping to ease the financial burden faced by women undergoing breast cancer treatment.
Mr Agyeman reiterated the campaign’s emphasis on practical interventions, declaring: “This year is a year of action, not just words.”
Through Pink X, JK Industries and Kidsville are seeking to mobilise businesses, health professionals, survivors, and the wider public around a common goal: promoting early detection, supporting women through treatment, and ensuring breast cancer awareness translates into meaningful action.
Source: Felix Nyaaba | ExpressNewsGhana.com
